Vision & Mission
We are a customer-led, supplier enabled Master Distributor.
Our vision is to be a relevant partner for our customers, the preferred route to market for our suppliers and an employer of choice; maximising stakeholder value in a sustainable manner
What Does This Mean?
- We are the industry specialists for our customers; understanding their business needs, providing efficient access to key brands, innovative solutions and value added services for mutually beneficial profitability.
- The preferred route to market for our suppliers – working closely with them to achieve synergies which promote market and sales growth for both parties.
- We want to attract, develop and retain top talent in order to foster a high performance environment in which our people thrive.
- We will enhance stakeholder value through optimising our financial performance, being relevant to the communities in which we operate and ensuring the business is managed in a responsible manner
Saffer Trading Definition Of Customer Centricity = Customer Led
We work continuously with our customers in order to grow their businesses by:
– Listening to and understanding their business ambitions
– Being consistent and reliable
– Staying relevant
– Providing solutions
In order to create a rewarding experience and achieving a mutually beneficial, profitable and sustainable outcome.
Our Values
Integrity
We do the right thing, all the time. We behave in an open and transparent manner. We treat everyone with dignity and respect. Integrity means we are consistently open, honest, ethical, respectful, genuine and fair. We can be trusted to act with due skill and diligence. We live up to the company’s requirement of conduct and performance. We treat the company’s assets with care.
ACCOUNTABILITY
We accept responsibility for our actions. We take ownership of and follow through on matters to ensure we deliver on our commitments. We work constantly and earnestly to accomplish the task undertaken with the necessary degree of care and caution. We make things happen and deliver quality results.
TENACITY & RESILIENCE
We persevere with tenacity. We do not let setbacks take us off course or dent our resolve, we strive for continuous improvement in everything we do and relentlessly pursue our goals and objectives, in a responsible manner.
TEAMWORK & COLLABORATION
We collaborate and work together as a team to ensure the collective success of the group. We share knowledge and information, are receptive to ideas, we give and receive constructive feedback. Our decisions and actions are founded on the values and code of conduct of the company.
PRIDE, PASSION & COMMITMENT
Passion is at the heart of our company. We are passionate about what we do. We use our drive, passion and commitment to energize, engage and inspire others. We are committed to the success of our company, our customers, our stakeholders and our suppliers.